𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐮𝐩𝐝𝐚𝐭𝐞 𝐨𝐧𝐜𝐞 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬:
1) You can then really guide your Asset Group towards macro conversions like Purchases and Leads. That will increase your performance on the long run.
2) For new Asset Groups you can first use micro conversions (CTA Buttons, Add to Cards etc.) to train the conversion algorithm and bring early conversion signals and then switch to pure macro conversions.
3) Since you can already segment each Asset Group by conversion action, you quickly see which Asset Group is performing or not.
4) You 🫵 decide whats best for your Pmax Asset Groups.
Thanks Google Ads for enabling this feature but please fix this issue!
Once it works without bug we will now test it out and see what it brings for our Google Ads Pmax campaigns.
BIG Pmax News but still Buggy! 🚨 You might be able to 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐟𝐨𝐫 𝐜𝐞𝐫𝐭𝐚𝐢𝐧 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐀𝐬𝐬𝐞𝐭 𝐆𝐫𝐨𝐮𝐩 𝐋𝐞𝐯𝐞𝐥 by enabling/pausing/removing individual conversions.
This is a huge Pmax Update that will (hopefully soon) allow specific conversion optimization on Asset Group Level that has not been seen before. The only problem when testing it for you: its still buggy.